Archive for June 2020

5 Best Online Strategies for Marketers

When you are just beginning, it becomes a tough job to choose from various schemes, the right advertising strategy for your business. Sometimes the most effective advertising strategy is the most costly as well.

So here we are going to look at the ten most useful online Strategies for advertising that gives the most value.

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1.     Target your audience

 This is the foundation of any marketing strategy for your brand. If you don’t know what audience you are targeting, then all your marketing efforts would be in vain. Most of the businesses do not consider this crucial aspect of marketing.

Based on the existing customer profile, you can target an audience with similar psychographics and demographics and convert leads into prospects and then to customers.

2.     Personal Branding

Personal branding is one of the most underrated branding strategies in the industry if you can build a business around your personality and leverage your personality to gain trust and credibility, then nothing like it.

The way you put yourself in front of your audience shows whether or not people will want to buy from you if they are looking at a face there more prone to making a decision.

3.     Search Engine Optimisation

 The technical structure of your website determines your position on the search engine result page. On-page and Off-page SEO makes or breaks your site. All you have to do is optimise the content of your website and enhance the visuals and make the user experience such that they want to come back.

4.     Pay-Per-Click Ads

Pay per click ads is an inorganic mode of driving traffic to your website. As an advertiser, you have to pay the search engine to send traffic to your website. The more the amount you spend into this advertising technique, the more traffic you can get. However, you must be able and willing to pay whatever amount is quoted to you.

5.     Social Media Marketing

Social media marketing lies at the heart of any marketing strategy. You can drive traffic to your website using social media channels like Facebook, Instagram, Snapchat, and YouTube, depending on the personality of your brand and audience.

6.    Email Marketing

For this marketing strategy to work, you need a strong follower base. As complex as email marketing sound, it has the most potential to bring ROI. If you can get into someone’s inbox, then you are there to stay.

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Understand the risks related to Credit Cards Processing

Credit cards are known as plastic money. So credit cards are highly in trend now for making payments. They give ease in making payments anywhere at any time. People prefer using credit cards over cash. As carrying cash could be risky as compared to credit cards. Moreover, credit cards allow people to make purchases accordingly. They can buy commodities as per their choices and convenience.

But even after so many benefits of credit cards use of credit card is a risky deal. There are several hidden risks in using credit cards like stolen customer information, lost revenues, fines, charges etc. make cards risky deals.

For more information:-

http://www.easyfinance.com/blog/understand-credit-card-processing-fees/

Talking about processing credit card transactions, small businesses must follow The Payment Card Industry (PCI) Security Standards. They provide security to the customers who have made transactions by credit cards. And also give them a secured environment by transmitting credit card information to be stored by companies.

Here are some risks related to credit card processing:-

●Overspending

Credit cards are risky instruments for all those who cannot control themselves from doing huge expenditures unnecessarily. The easy credit availability makes people stress free about payments as they get dependent on credit facilities by using credit cards. Moreover, the discounts, offers, points one gets on using credit card attract them to spend more to get benefits of such perquisites. So people end up with spending more then they can afford to repay.

●Reduction of credit score

Making transactions by credit cards are equivalent to taking loans. So repayment made to credit card companies shows the creditworthiness of the user. Any default in making payment of the credit card bill directly affect the credit score of the defaulter person. Whereas if you timely make payments, these card companies give you various offers like issuing more cards, increasing credit limits etc. to keep the customers attracted. But the risk involved should never be neglected.

●Credit card fraud

Credit card fraudulent activities are seen the most in the current days. The one can fraud you by credit card skimming, by accessing details through main IDs it over phone etc. These things made credit card processing risky. And all try to resist using a credit card over cash.

●High-interest cost

Credit card charges interest cost on every transaction made with the help of credit card. Nominal charges can be bearable, but the high-interest cost is something no one wants to bear unnecessarily.